Faster site, better conversion

(Loading) Time is Money.

We increase your Shopify site speed quickly & efficiently, so you can convert more customers.

Free Site Speed Audit
A Shopify online store speed report before and after optimisation: the before score sits in the red band marked slower than similar stores, the after score in the green band marked faster than similar stores.

Get a lightning fast Shopify site, just like:

  • Baltic Born
  • Tuft + Paw
  • Solawave
  • Oliver Logan

The need for speed

Why you should use Nice

Research consistently indicates that optimal page speed leads to increased conversion rates. In simpler terms, when a webpage loads swiftly, users are more inclined to take the desired action on that webpage.

Conversion rate by page load time
Page loadConversion rate
Page load 5.7+ Seconds 0.6% CVR
Page load 4.2 Seconds <1% CVR
Page load 3.3 Seconds 1.5% CVR
Page load 2.4 Seconds 1.9% CVR

Ready to increase your conversion rate with a faster site?

Audit My Site

How it Works

  1. Fill out our 60 second audit request form.

  2. Our team sends you a site speed audit within 48 hours, along with a quote for your project.

  3. Once we gain collaborator access, we get to work! Most projects are complete within 2 weeks.

  4. Publish your optimized theme and start benefiting from your now rapid site!

Investigate, optimize, profit.

No shortcuts, no cloaking. Just quality development work that creates real improvements to your most important metrics:

  • Lower Bounce Rates
  • Longer Site Sessions
  • Less Abandoned Carts
  • Increased CVR%
  • Increased AOV

Only On Shopify

Shopify Speed Optimization

$1,500 USD 2 Week Delivery


What’s included:

  • Compressed Images/Video
  • Lazy Loading BTF
  • Shopify App review
  • Minification
  • In-Depth Script Analysis
  • Async/Defer Testing
  • Self host Google Fonts
  • + Much More

Get Your Free Shopify Site Speed Audit

What You Get

  • Site Performance Analysis

    Comprehensive site analysis to identify and rectify code bottlenecks and performance issues.

  • Asset Compression

    Asset optimization by compressing photos, videos, and animations for enhanced performance.

  • Obstacle Detection

    We identify and address obstacles hindering site performance through thorough obstacle detection.

  • Code Cleanup and Minification

    We improve site performance by cleaning up and minifying code for optimal efficiency.

  • Font Optimization

    Self-hosted, subset web fonts with the right weights only — so text paints immediately.

  • + A Lot More

    Lazy loading, deferred scripts, app audits and every other lever that moves your Core Web Vitals.

Oliver Timsit, Oliver Logan The optimised Oliver Logan storefront

4xSite
Speed

↑20%CVR

“*get a snappy one line quote from Oliver to add here”

Oliver Timsit
Oliver Logan

  • Compressed Images & Video
  • Cleaned up code
  • Reduced JS dependency
  • Removed Obstacles

What Brands Think of Nice

  • 5 out of 5 stars

    “I highly recommend Nice. It's something we now plan to do every few months. We saw an immediate conversion rate lift which more than justified any cost.”
    Donal Breslin Nomad The Label
  • 5 out of 5 stars

    “Our storefront went from sluggish to instant in a fortnight. Nice handled the whole thing on a duplicate theme, so we never took the store down for a second.”
    Matthew Stein Ralph Christian
  • 5 out of 5 stars

    “They stripped out years of dead app code nobody wanted to touch. Mobile load time halved and the team stayed on afterwards to keep it that way.”
    Ely Kharkoushian Retrospec
  • 5 out of 5 stars

    “Straightforward, fast, and no smoke and mirrors. We got a clear report before and after, and the numbers held up months later.”
    Oliver Timsit Oliver Logan

Free site speed audit

Let’s see how fast you could be.

Tell us where your store lives. We’ll run a full performance audit and send it back within 48 hours, along with a quote — no cost, no obligation.

  • Report back within 48 hours
  • 2 week delivery once you’re in
  • We never touch your live theme

We’ll send the report here.

The Shopify store you want audited.

FAQ’s

How long does it take to do the speed improvements?

Most projects are complete within 2 weeks from start to finish.

However, some complex projects that require partial rebuilds of your site will take longer.

What happens once I pay?

You will be contacted within hours by your NICE account manager.

We will immediately begin your site assessment (if it hasn't been done already) and will send you our comprehensive performance report.

Once we are given collaborator access to your backend, we get to work!

After we finish, we send over another report documenting all the changes made and highlight any key issues that may remain (ie: troublesome apps/code causing site congestion).

We stay on as your dedicated site speed development team for as long as you like. 30 days minimum, with a fair monthly fee to keep things fast forever after that.

Why wouldn't I just use one of these site speed apps? They are much cheaper.

Simply put, they don't work.

Site speed optimization for a Shopify store is not something that can be completed by a plug and play app.

Anyone who tells you otherwise is trying to steal your money. Run away.

*insert budget agency here* says they can get my speed score over 90 for *insert cheap price here*

The age-old adage remains true.

“Good work isn't cheap and cheap work isn't good.”

If you want a one-touch service where your site is put through the same templated process, initially improving your speed, with no after-sales support then NICE is not for you.

With NICE, you get a bare minimum of 30 days of full technical support, along with bi-weekly performance check-ups from our experienced team. The same people who initially worked on your site will remain on your account.

This is before we even mention that 90% of the site speed agencies out there are running a variety of scams to try and trick Google into believing your site is fast, which end up slowing your site down, flagging you with Google and in some instances, having you delisted.

When your conversion rate, average order value, and customer sentiment is at risk, don't chose the cheap option.

What if you break my site while making all these changes?

Firstly, we never work on your existing live theme, we make a duplicate of it and only put that version live after checking through an exhaustive pre-launch checklist.

After your new site is live, you have our full technical support for a minimum of 30 days, so no matter what happens, NICE has your back.

Is site speed really that important?

The data shows that slow site speed drops conversion rates, AOV and LTV.

A slow site increases bounce rates and abandoned carts. It can even reduce your organic ranking on Google.

It's definitely important.

What do you do to make the site faster?

To name a few of the most common fixes:

  • Minify HTML, CSS & JS Files
  • Defer and async Javascript & CSS delivery
  • App analysis & old app code removal
  • Compression of the page code
  • Optimization of Images & lazy loading setup
  • Dynamic scaling of Images
Will the site be down while you work on it?

No, we create a duplicate of your site and edit it while it's offline. No downtime!

How long will the speed optimization last?

It's hard to say. Every new app/update/photo/video/page you add to your site will bring your numbers back down.

This is why NICE provides long term support with even our most basic plan.

Are the optimizations for desktop and mobile?

Yes — the optimizations we make apply to every page, on both desktop and mobile.

Ready to increase your site speed & conversion rate?

Apply for your free Shopify site speed audit now.

Get My Free Audit
47%
of online shoppers expect webpages to load in 2s or less.
Ref: Skilled